Creating satisfied customers rarely comes down to just one or two factors. At Champion, we give bakers and manufacturers the professional edge by sourcing nature’s finest grains, using clever science to unlock their potential, milling them to perfection, sharing all our global insights and ideas, and finding solutions tailored to each customer’s needs. We call these distinctive, added-­value characteristics ‘The Champion Advantage’.

Great grains are the natural starting point to great flours. Fortunately we are able to draw on both our own New Zealand knowledge and Nisshin Seifun Group’s global expertise. We work closely with some of the world’s

best agronomists and breeders to develop and select quality grains that best suit the flour characteristics required for our customers’ highly varied and demanding end uses.