When it comes to producing fit­‐for­‐purpose flour for today’s highly varied uses and discerning customers, there is no substitute for experience. This is where Champion’s deep insights and expertise, gathered over one hundred and sixty years, really count. This knowledge is matched with our intimate understanding of each customer’s needs, evolving national and global trends, and unlocking the secrets of the grains themselves.

Champion produces over fifty percent of New Zealand’s cereal based products, and also exports to Australia and Europe.

Champion produces over fifty percent of New Zealand’s cereal based products, and exports to Australia and Europe. To meet the demands of the numerous bakers and food manufacturers in these markets, Champion keeps a very close eye internationally on emerging food science and flour-based products.

Champion has a deep involvement in a wide range of grain research and industry bodies. These organisations are committed to developing new types of nutritional grains, natural alternatives to chemicals, better yields, and championing and recognising industry and individual excellence.

Ideas are the currency of the future. So customers can expect to see even more effort going in by Champion to find clever, cost-effective ways for them to build their businesses and reputations. It’s in our nature to share what we know and we enjoy knowing our customers, large and small, are making superb products from our Champion flour.

Integrity is an important component of any good business. Champion has a robust vision and a set of ethical values to unify and steer the company forward. We have long recognised that success depends not only on delivering dependable, high quality products that encourage a healthy lifestyle, but also having a culture focused on trust, mutual respect and genuine care for everyone we deal with.

Our Vision

Creating satisfied customers rarely comes down to just one or two factors. At champion, we give bakers and manufacturers the professional edge by sourcing nature’s finest grains, using clever science to unlock their potential, milling them to perfection, sharing all our global insights and ideas, and finding solutions tailored to each customer’s needs. We call these distinctive, added-value characteristics ‘the champion advantage’.

Our Values